I concept, develop, and produce social-first content.
Soho Rising
Soho Rising is Soho House’s platform for championing emerging talent in music. Bite-size video interviews with Soho Rising artists increase program engagement, drive attendance at performances in the houses, and establish Soho House as a cultural force in the music scene.
My remit is end to end content production from brief development and art direction through final delivery across social, site, and app.
Lollapalooza 2022 x Soho House Chicago
My team and I produced a portrait studio to amplify our music-focused programming across global channels.
Photography: Breakfast for Dinner Studio
Behind the Seams
To foster member pride and target retention, our team launched Behind the Seams, an editorial series showcasing top fashion talent within our membership. We produced work-in-progress style BTS content of these designers.
Peter Do x Soho House, NYFW SS23
Entire Studios x Soho Warehouse
Parsons School of Design, 2018
Thesis collection for my AAS Fashion Design program at Parsons. All clothes designed, fabricated, and styled by me.
Photographer: Mateo Mobilio Model: Celia McConnell
