Blank Street: Game, Set, Matcha

To bring Blank Street’s IRL Pickleball activation online, I ideated and produced a digital content strategy including teaser and video concepts that launched across Blank Street’s social channels. The campaign capitalized on this Summer’s racquet sport-hype and resulted in sold out Blank Street-sponsored Pickleball and Padel sessions across New York and London. 

Perfect Moment x Soho House Portland

Still and video concept ideation and content production on the slopes at Mt. Hood for Soho House Portland’s collaboration with skiwear brand Perfect Moment. The content launched across Perfect Moment and Soho House’s socials.

Soho House took over a neighboring festival site for 9 days of live music, partner pop-ups and entertainment during both Coachella weekends. My team led creative strategy for the brand identity of the event and produced digital content for partners such as Supergoop, Erewhon, Hugo, Eilish Fragrances, Rosaluna, Daring foods, and more. We created a suite of digital and social content that helped these partners assume the ethos and timelessness of the Soho House brand.

This content launched via owned social and ranked some of the most organically viewed on the @sohohouse channel.

Photographer: AJ Woomer

HBO Max x Soho House

For the release of And Just Like That, HBO Max partnered with Soho House to offer members exclusive screenings behind the scenes interviews with new cast members. I produced documentary-style video content to expand the partnership reach beyond IRL events.

DP: Jean Claude Billmaier