Holloway House Launch
Inspired by the omnipresence of the entertainment industry in LA, our North American Creative team developed the video concepts, art direction, and editorial direction for the launch of Soho House’s newest West Coast property, Holloway House.
DP: Ilja Maran Photographer: Juan Veloz Video Edit: Brecht Vanthof Styling: Joanie Del Santo
Storytelling-focused content for launch campaigns easily repurposed for multi-platform exposure.
Introducing Soho House Nashville
Tasked with driving member acquisition for the launch of Soho House Nashville, we produced photo and video content with supermodel and Music-City local Karen Elson to launch our Soho House community in the new market.
Photographer: Emily Dorio Video: Mika Matinazad Styling: Leslie Stephens
24 Hours in…
Guided by insights showing that our members are ever-curious for insider travel tips, I curated and produced a “24 Hours in” campaign featuring local member-owned businesses to boost bedroom sales across under-performing houses in North America.
Photographers: Steven Piper and Cristina Fisher